How effective is the combination of your main product and ancillary texts?

For all three of my products I have tried to have theme that is apparent and continuous throughout. This gives the audience a sense of familiarity and allow links to be made between the products. This is important when branding because artists tend to have a particular style or motif so that audiences can recognise them and their product. It also helps promote their individuality; by sticking to certain colours artists can be branded.
What I specifically looked at in each area;
MISE-EN-SCENE
-Autumnal colours (Greens, oranges, reds, yellows etc.)
-Woods
-Red (representing love) which we put at the beginning and end of the video
-Warm lighting
-Rich colours (which we enhanced using editing software)
- Basic costumes but quite stereotypical of boys around the 18 age mark
-Fonts
-Messages
It was hugely important that the audience could identify with the characters within the video therefore we needed to make them relatable. To do this we tried to explore relationships of all kind, with people of many different ages. We felt this would mean that anyone watching the music video would find a relationship they can relate to. This was the same for my ancillary products. They had to be clear and (the website especially) easy to navigate. To make this possible and the best it could be we looked at RMA's of a similar nature to see how others had done this successfully. What I found from this is:
-Colour schemes need to be kept simple with not too many colours being used.
-Colours need to be matched and continued throughout the three texts.
-Not too much going on within the product. For the video we needed to keep it simple and not include too many couples, for the website the page can't have too much on it, and for the poster not too much on it so that it's overwhelming as people then will ignore it and not bother to look at it at all.
-Range of shots to make the video and any images interesting and different.

            

I am quite happy with my products as a whole as I feel I have taken on board all the lessons I learnt from looking at other similar products. I think it has made them effective as a collective.