Question 2- Evaluation Developed

Within this question I need to add more on branding, promotion and marketing in terms of the ancillaries and their role to promote the album, artist and music video. 
when artists create a product the aim is for it to be as successful as possible and therefore avenues must be explored so the audience is made aware of the product and is encouraged to purchase it. Through the website and poster I was able to do this. 
The poster attracts audiences because it is colourful and eye catching. When looking through a magazine a person isn't likely to stop for ages and stare at an advert but instead have a quick glance. Therefore there is limited opportunity to get information across. For this reason the written aspects of the poster must be kept to a minimum but made clear. The purpose of the poster is to sell not just the product but the artist themselves, this way people might be more inclines to take interest if they respect and like the artist. Often artists have developed their own style and iconography so a poster is a quick was of getting a message across. 
The website is hugely important. More than two billion people have access to the Internet and with it becoming easier and more convenient people use it as their main form of communication and gaining information. Therefore an advert is a quick, easy and cheap way for audiences to keep up to date and have access the artist and build what feels to be an intimate and friendly relationship. Like the poster the colours need to stand out and it can't be too overwhelming with too much written text on one page. 

For the most effective results if these link then audiences can easy made conclusions and pick up information.