From the feedback it was clear that I focused on one video as the basis of my inspiration whereas what needs to be considered is genre characteristics and codes and conventions.
Typical codes and conventions of a romance story;
-A voice over at the beginning to introduce the theme of love and togetherness
-Aimed typically at a female audience
-They reflect the tales that happen in day to day life
-Normally contains emotional feelings
-Might use symbols to signify love such as the colour red, hearts, a wedding etc.
It is important that I focus on romance as a genre in general rather than simply relating it back to Love Actually specifically, although referencing this would be useful.
To ensure that I have related codes and conventions to my video and explored them in regards to whether I have used or challenged them it would be useful to look at media theorists and what they have said.
A suggestion that was made was to look at Andrew Goodwin's codes and conventions;
-A relationship between the visuals either illustrating, amplifying or contradicting the lyrics
- A relationship between the music and visuals again either amplifying, illustrating or contradicting the music
-Music genres have their own video style and iconography
-There is likely to be voyeurism, particularly in the treatment of women, and close-us of the main artist and vocalist
- There is likely to be inter-textual references either to other music videos or films or TV texts.
We cna relate each of these conventions abck to our video and apply them. Apart from voyeurism we can apply these conventions and have created relationships and used iconography and specific shots to sell the artist.
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